Boost Your Service Business with Email & Text Marketing: Why Constant Contact is a Game-Changer

How Service-Based Businesses Can Thrive with Constant Contact

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Service-based businesses—plumbers, electricians, landscapers, cleaning services, and more—often thrive on word-of-mouth and repeat business. But keeping customers engaged after the service call is done can be a challenge. That’s where email and text marketing come in. With Constant Contact, you can build long-lasting relationships, improve customer satisfaction, and grow your business effortlessly. Here’s how.

1. Stay Engaged with Your Customers

Email and text marketing aren’t just about promoting deals. They’re about maintaining a connection. Imagine sending a friendly follow-up email after completing a job, sharing tips on maintenance, or reminding customers of seasonal services. It’s these little touches that keep your business top of mind.

2. Gather Valuable Feedback Through Automated Review Requests

One of the most powerful ways to build your business is through positive reviews. After all, a happy customer is your best advertisement. But it’s easy to forget to ask for feedback when you’re busy moving from one job to the next.

With Constant Contact, you can set up automated review requests that go out after each completed job. Here’s a simple example:

Case Study:* A local plumbing company started using Constant Contact to send automated review requests after each service call. Within a few months, they saw a 40% increase in online reviews. The best part? The process was fully automated, so there was no need to remember to send follow-ups manually. This simple step not only boosted their reputation online but also gave them insights into what their customers appreciated most, helping them improve their services even more.

3. Share Educational Content and Promotions

Your customers look to you as the expert. Use that to your advantage! With Constant Contact, you can easily send newsletters or quick text updates sharing helpful tips, seasonal promotions, or reminders for services they might need. This positions your business as knowledgeable and trustworthy while encouraging repeat bookings.

4. Offer Seasonal Reminders and Recurring Service Updates

Whether you’re a landscaper preparing customers for winter or an HVAC technician reminding people to service their air conditioners before summer, email and text campaigns make it easy to send out seasonal reminders. This approach ensures that your customers think of you first when they need your services, leading to more repeat business.

5. Build and Segment Your Contact List

Constant Contact lets you easily build and segment your contact list so you can send the right messages to the right people. Maybe you have a segment of customers who only use your services once a year—set up a reminder to reach out to them annually. Or, if you’ve got a special offer for a specific neighborhood, you can send a targeted text campaign just for them.

6. Access to Support and Educational Resources

Constant Contact doesn’t just provide you with the tools—it also offers an extensive library of educational resources, from how-to guides to webinars. Even if you’re new to email marketing, you’ll find plenty of support to get started and maximize your results. Plus, their customer service is there to assist whenever you have questions.

Ready to Grow Your Service Business?

Email and text marketing can take your business to the next level. Whether you’re looking to engage more with your customers, boost your online reputation, or drive repeat business, Constant Contact can help you do it with ease.

Get Started with Constant Contact

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